Press release about Coast2Coast Sweden

Stockholm, 11th January PRESS RELEASE
 From coast to coast – may the adventure begin!

It all started with a trek along the King’s Trail in August 2012. Jörgen Johansson and Jonas Hållén had met in the bar the previous evening and decided to keep each other company for a stretch along the Fjällräven Classic. Several miles and many hours of conversation later, the idea of a coast to coast trek across southern Sweden had taken shape.

 “We wanted to create something more like a hike than the usual mountain trek,” says Jörgen Johansson, who has been trekking in the mountains for many years and has written several books on lightweight backpacking.

 This coming spring will see the first Coast to Coast Sweden event. It will start at Kalmar Castle at 08:00 on Sunday 5th May, 2013, and finish at Varberg Fortress about 10 days later. The whole hike is 330 kilometres long and will probably pass through Växjö and Värnamo, but the exact route has yet to be finalised.

 “But we are going unplugged, without any fixed ideas. Anybody can join for any stretch at any point,” says freelance journalist Jonas Hallén, who writes about the outdoor life and renewable energy. “Many will probably choose to join us for about a third of the Coast to Coast route,” he adds. “That’s doable in 3-4 days. But we also think that this could be an opportunity to walk through your home county and see it with new eyes. And maybe even explore it with your children.”

 Coast to Coast Sweden (C2C Sweden) was inspired by its Scottish equivalent – the TGO Challenge, a walk just shy of 300 km across the Scottish Highlands, from the west coast to the east coast. Just like the TGO, the C2C is free to participants, keeping the checks and rules to the bare minimum.

 “We shall only mark a few obligatory waypoints on the map. How you get from one to the next is up to you, as long as you go on foot. You can sleep rough, in a tent, or in a youth hostel or hotel,” says Jörgen Johansson. “Right now we need to get in touch with people who are familiar with local trails and areas of natural beauty that we can plan into our route. All you need to do is join our Facebook group Coast to Coast Sweden.”

As well as a love of trekking and creating his own adventures, Jörgen has some personal reasons for choosing the route between Kalmar and Värnamo: “My father always said that he would like to be a tramp after he retired and become a rover; wandering along country roads, doing some casual work on farms in return for food and shelter.

The problem was that times and people change, and when my father did eventually retire, there was no longer any need for casual farming labour. His health had also deteriorated and he could no longer do physical work or go hiking. So my advice to anyone with wanderlust is: Go for it, don’t wait! Wandering as a free spirit along a forest trail or a small path with the sun in your face and the wind in your hair is something you should try before it’s too late.”

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